Sonali Verma

Sonali Verma leads International News Media Association (INMA)'s Generative AI Initiative, surfacing practical use cases at news brands and sharing her expertise with the INMA community through conferences, newsletters, webinars and workshops. She is an executive media consultant who worked at The Globe and Mail for 15 years, where she led a mind shift in getting journalists to understand how data and AI could make them more effective in attracting and retaining subscribers. She also collaborated with The Globe’s data science team to build Sophi.io, a machine-learning platform that is now used by media companies on five continents. She previously worked as a journalist at Reuters, CNBC and Bloomberg in Asia, North America and Europe. She was a visiting fellow at the Reuters Institute for the Study of Journalism at Oxford University and an advisor to the News Lab at Harvard's Shorenstein Center on Media, Politics and Public Policy.