Most expect that burgeoning AI technologies will change the way we work, play, plan, collaborate and learn. But how will all of this unfold – and when? What should the media industry expect in the next 5-10 years? What ethical dangers may lie ahead? Members of this panel are among the world’s leaders in AI – and, in fact, have helped shape the category. This session looks to the near- and medium-future to consider what media executives – and particularly Public Service Media executives – should be prioritizing and planning as AI technologies rapidly develop and enter the mainstream.